BLUE OCEAN SLEEP ANNOUNCES STRATEGIC ALLIANCE WITH GERMAN MATTRESS GIANT, BRECKLE MATRAZEN.

Partners Focused On Global Sleep Products With Foam Constructon

SAN DIEGO, CA – Blue Ocean Sleep, a new innovative name in the U.S. bedding industry, has announced its partnership with Breckle Matrazen, Germany’s largest bedding manufacturer. Together the bedding producers plan to maximize their business opportunities in Europe and the United States with an eye towards expanding into the Australian and Asian markets in late 2012.

The partners have already started to develop and introduce new global sleep products focused on the foam mattress market, combining the best of German engineering with American luxury. Back in 2008, Blue Ocean Sleep founders Mike and Jim Malkiewicz predicted a dramatic shift in consumer preference for foam mattresses rather than spring. In addition, they foresaw a move away from traditional western assembly methods toward European foam construction and design. That prompted the Malkiewicz brothers to develop a unique core design in Europe specifically for the U.S. consumer.
“ The timing for our partnership couldn’t be better. Breckle Matrazen has long been a leader in foam mattress construction within Europe. Combine that with Blue Ocean’s experience, unique designs, and the increasing demand for foam sleep systems in the United States -- it just made good business sense to confirm our partnership now,” said Blue Ocean Sleep President Jim Malkiewicz.

“ We are excited about working together with Jim and Mike and the Blue Ocean Sleep team,” said President of Breckle Matrazen, Michael Breckle. “They bring a fresh perspective on American luxury to the European market. Coupled with our ability to provide the German engineering for which we are well known, this is a win-win for both companies,” added Breckle.

At the core of Blue Ocean’s business philosophy is a dedication to distinguishing themselves in a crowded marketplace by creating unique products using proven technologies.

“Blue Ocean is characterized by a different way of thinking,” said Malkiewicz. “We are moving away from what seems to be an increasingly commoditized mattress industry focused on traditional units. With Activcor, we’re setting ourselves apart, swimming in the clear waters of quality and innovation.”

About Blue Ocean Sleep:
Blue Ocean Sleep is a highly innovative mattress company, which pairs American luxury design with reliable German engineering. Brothers Mike and Jim Malkiewicz founded the company in 2010, after spending more than 30 years in the bedding industry running Wickline Bedding, at one time the third largest family-owned mattress company in America. At Wickline, the Malkiewicz brothers developed the first no turn mattress in the United States, influencing mattress designs worldwide. Blue Ocean Sleep works in cooperation with a leading bedding manufacturer in Germany, Breckle Matrazen, which is now celebrating its 75th anniversary. For more information, visit www.blueoceansleep.com.

About Breckle Matratzen:
Known for its value and superior service, Breckle Matratzen is one of Germany’s largest producers of mattresses and European style boxspring support systems. Founded in 1933 near the city of Stuttgart by Emil Breckle, the company has remained in family hands ever since. Today, Emil’s son Siegfried Breckle runs the award winning company with help from his two sons Michael and Andreas and their cousin, Gert. Breckle employs 1,400 people and produces up to 10,000 pieces a day at its four factories. The company also has its own foam pouring facility. Breckle is the recipient of numerous awards, including the prestigious “Stiftung Warrentest,” Germany’s highest honor in the industry. Breckle is now embarking on an “American adventure,” bringing its technology to the U.S market through a partnership with bedding innovators, Blue Ocean Sleep. Visit Breckle Matratzen’s website at http://www.breckle.de.



 

BLUE OCEAN SLEEP LAUNCHES ACTIVCOR, AN INNOVATIVE FOAM MATTRESS NEW TO THE U.S. MARKET.

Performance Technology Inspired By Athletic Shoes And Luxury Cars

SAN DIEGO, CA – U.S. based Blue Ocean Sleep has introduced The Activcor Advanced Comfort System, an innovative foam mattress construction not seen before in the United States. Taking its cue from a combination of athletic shoes and luxury automobiles, Blue Ocean developed technology for bedding inspired by the same enhanced cushioning systems and foam chemistry used by worldwide leading manufacturers.
“ Our innovative design, taking something old and making it new again, really speaks to the advanced technology of popular athletic shoes along with the core chemistry which is consistent with the dynamic foam performance found in the seat cushions of the most prestigious German luxury and sports car brands,” said Vice President of Blue Ocean Sleep, Mike Malkiewicz. “We understood the impact that a chemical supplier can have on the creation of comfort and support in our mattresses.”

Blue Ocean Sleep has partnered with German mattress giant, Breckle Matrazan, and together spent 18 months developing Activcor. With foam construction incredibly popular in the European market, Activcor was first marketed under the brand name of La Pur throughout Europe.
“ Our strategy was to release Activcor in Europe first, knowing that Europeans generally favor foam mattresses over spring,” said Malkiewicz. “After seeing our marketing message resonate with consumers and successfully competing with all other foam products throughout Europe, we knew we had developed the perfect product for the U.S. market.”

Activcor is German engineered and has a U.S. design patent pending. It has a solid-state, molded foam construction with the same performance characteristics as a foam encased pocket spring system. Foam columns, which act like pocket springs, are engineered to absorb motion and to provide defined body support.

About Blue Ocean Sleep:
Blue Ocean Sleep is a highly innovative mattress company, which pairs American luxury design with reliable German engineering. Brothers Mike and Jim Malkiewicz founded the company in 2010, after spending more than 30 years in the bedding industry running Wickline Bedding, at one time the third largest family-owned mattress company in America. At Wickline, the Malkiewicz brothers developed the first no turn mattress in the United States, influencing mattress designs worldwide. Blue Ocean Sleep works in cooperation with a leading bedding manufacturer in Germany, Breckle Matratzen, which is now celebrating its 75th anniversary. For more information, visit www.blueoceansleep.com.

About Breckle Matratzen:
Known for its value and superior service, Breckle Matratzen is one of Germany’s largest producers of mattresses and European style boxspring support systems. Founded in 1933 near the city of Stuttgart by Emil Breckle, the company has remained in family hands ever since. Today, Emil’s son Siegfried Breckle runs the award winning company with help from his two sons Michael and Andreas and their cousin, Gert. Breckle employs 1,400 people and produces up to 10,000 pieces a day at its four factories. The company also has its own foam pouring facility. Breckle is the recipient of numerous awards, including the prestigious “Stiftung Warrentest,” Germany’s highest honor in the industry. Breckle is now embarking on an “American adventure,” bringing its technology to the U.S market through a partnership with bedding innovators, Blue Ocean Sleep. Visit Breckle Matratzen’s website at http://www.breckle.de.