Wouldn't it be great to be in an industry where there was no
competition? There would be no battle over market shares,
no fight for a competitive advantage and no struggle to
achieve differentiation. Unfortunately, the reality is
that there is no such industry.
The U.S. bedding industry has consistently seen companies
engaged in head to head competition in a search to find
and profitable growth. We all compete in an overcrowded industry
filled with the same set of products. This results in nothing
but a sea of bloody red caused by competitors fighting over
a shrinking dealer base and profit pool. It's referred to as “the
sea of sameness.” While most companies compete within
such red oceans, this strategy is increasingly unlikely to
create profitable growth for manufacturers and retailers in
At Blue Ocean Sleep, we recognize that innovation is best accomplished
through design, technology or science. Our seven decades of
collective experience in advanced mattress designs will create
blue oceans of uncontested market space ripe for growth and
profit. Consider it “value innovation,” where we
create powerful leaps of value for our retail partners, thus
rendering their rivals insignificant.
We, at Blue Ocean Sleep, believe that our Activcor Performance
Series and Blue Luxury Collection will create new growth opportunities
for our retail partners. It will also allow you to break away
from the competition and swim on your own.
Blue oceans are the sea of growth. In blue oceans, there are
no market boundaries. In blue oceans, you have no competition.
In blue oceans, you can reach beyond existing demand. At Blue
Ocean Sleep, we suggest you remove your life vest and allow
us to show you how to swim for open waters.